Robinson Laser
What is your best price right now?

The best price, like the best quality and the best service, is defined by the buyer.  Only the buyer knows the right price required to conclude a transaction.  And since it is the buyer’s primary responsibility to secure the lowest price on each and every purchase of materials and services for their company, the buyer’s profit objectives will always take precedence and the buyer’s productivity expectations must always be met. Other industry opinions on what constitutes competitive market pricing remain just that: opinions. The decision to buy and the corresponding agreement to sell transforms a price opinion into a price fact. At that point in time a perfect transaction exists between buyer and seller as minimum profit and productivity thresholds have been simultaneously achieved.

Concluding perfect transactions is the function of RPS®RealTimePriceSelect, the only online, fully-digital, 24/7 technology designed specifically to sell you laser cut flat steel parts at the price you choose to buy.  In real time, PriceSelect determines actual machine, material and manpower resources needed to produce your order at your price. In less than one minute your order will be aggregated, analyzed, confirmed and then immediately sequenced into production, providing you the required cost structure to meet your unique profit objectives. And because you achieve your results in minutes instead of days, your time is now available to pursue other opportunities.

RPS®RealTimePriceSelect is superior quality and ultra-fast service at the best price offered anywhere.

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What is the highest price you plan to pay?

If you don’t have the answer to this question you may be missing sales and savings opportunities. Especially in a steel market with accelerating price volatility, unrelenting global competition and continuing economic uncertainty, knowing your highest price becomes even more important.

Why? Because buying at or below the price you planned is never a problem. But what if you pay more than you planned or your plan price is too high? How do you even know? The first step for price discovery is a quote.  The primary purpose of a quote is to establish the highest real price you would ever pay. It follows then the transaction price can only move down. Since a request for quotation, unlike an invitation to bid, does not imply an imminent purchase decision, quotes are routinely solicited by buyers and provided by sellers to explore business potential. Quotes remain as the most effective means to convey probable intention.

For laser cut steel parts, RPS®RealTime Quote is the new way to efficiently provide you market relevant pricing information or confirmation. Web based, real time, and accessible 24/7,  you determine your unique price per part based on any volume of any part combination. Save your quote for later use or better yet, submit online to immediately receive firm seven day pricing and availability. You’re in control. And since it only takes minutes to execute, you can always know the highest price you would ever pay. And knowing your highest price, when you’re ready to buy you can determine your best price.

RPS®RealTime PriceSelect is the new way to find the best price you will pay.

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Not To Be Doubted

Robinson Laser is designed on the concepts of lean manufacturing, relational database management, and time compression. Our unique ability is executing online in real time every process component as directed by you without delay of interpretation. The results are the most efficient use of material, machines, and manpower to lower total cost, deliver exceptional market value and increase supply chain profitability.

While Robinson Laser’s web based technology is the best platform to execute and monitor all actions in real time, it is our dedicated people throughout the company who are responsible for delivering you the superior service that only just begins with on time delivery. To earn your business we move faster and perform better, never waste your time or money, and provide actionable information whenever you want it.

I recently had the opportunity to present at the Ohio State University JobshopLean 2011 Conference. The attendees mostly represented various engineering disciplines from a cross section of manufacturers and the presentations focused primarily on advances in factory floor process flow. Before demonstrating RPS®RealTime PriceSelect in my portion of the program entitled Technology Enablers, I began by asking the question “Do any of you have profit responsibility?” I am not sure what I was expecting, but every hand went up. At that moment it was clear the future of a competitive American manufacturing industry is not to be doubted.

Our intention is to use this space to not only define what we do at Robinson Laser, but also how these innovations contribute to your competitive future. We will actively solicit your comments and suggestions on improving our site and our service to you. And finally, as in Ohio, we hope to engage you in the exchange of new ideas, best practices, and emerging opportunities that will help us all be more competitive and yes—more profitable.

Thank you for interest in Robinson Laser.

Paul Labriola
President & CEO
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Robinson Laser to Present at JobshopLean 2011 Conference

East Chicago, Ind., August 4, 2011 — Robinson Laser, the premier provider of laser cut steel shapes online and in real time, announces Paul Labriola, President and chief executive officer, will be a featured speaker at Ohio State University’s JobshopLean 2011 Conference.

Recognized for the company’s innovative proprietary web based platform, RPS® RealTime, Labriola’s presentation, “Transforming the Supply Chain,” will be included in the Technology Enablers block of the Lean and Flexible Jobshop program. Focused on “Lean Thinking,” or the identification and elimination of waste in all business processes, conference presentations will be given September 6th -8th by industry leaders who have successfully created “Lean” facilities and been acknowledged by top trade journals.

“I am honored to speak and participate in this year’s JobshopLean Conference,” said Labriola. “I’m proud that Robinson Laser’s online real time platform is recognized for its contribution to lean thinking and confident that we are in the forefront of a process revolution that will make American manufacturers competitive on a global scale.”

The suite of tools includes RPS®RealTime PriceSelect, a game changing capability that allows customers to purchase any laser cut steel part at their best price. With RPS®RealTime PriceSelect, a buyer can make his best offer, receive his best price and increase his company’s profits instantly.

For more information about Robinson Laser and the entire suite of RPS®RealTime tools, visit www.robinsonlaser.com.

For additional information about the JobshopLean 2011 Conference please visit http://ise.osu.edu/isefaculty/irani/jobshoplean.html.

About Robinson Laser

Robinson Laser LLC is the first producer of laser cut shapes to present and deliver its entire capability and capacity online and in real time for every transaction. RPS® Laser Cut Parts are delivered through proprietary tools RPS®PriceCheck, RPS®RealTime and RPS®QuickLink. For more information about Robinson Laser visit www.robinsonlaser.com.

For editorial information:
Angela Coletti
GolinHarris
312.729.4042
acoletti@golinharris.com

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Robinson Laser’s Game Changing RPS®RealTime PriceSelect

Robinson Laser today announces RPS®RealTime PriceSelect, the game changing technology for customers to buy, at their best price, any flat laser cut steel part online in real time.

“With RPS®RealTime PriceSelect the buyer is making his best offer, so he knows he is receiving his best price at the time of purchase,” said Paul Labriola, president and chief executive officer, Robinson Laser. “Any company can now increase its profits instantly. This is a game changer.”

Building on the success of the existing proprietary web based platform, Robinson Laser now provides a complete suite of tools for customers to maximize their profit:

  • RPS®RealTime Catalog: Maintain up-to-date parts information, including a market price, per piece
  • RPS®RealTime Quote: Determine prices for specific volumes and get instant confirmation of availability
  • RPS®RealTime PriceSelect: Purchase at your best price immediately
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Robinson Laser Now Accepts Credit and Debit Cards

EAST CHICAGO, Ind., Jan. 4, 2011 /PRNewswire/ — Robinson Laser, the premier online provider of laser cut shapes, announces today the capability to process online orders using credit and debit card payments.

“We’re finding that a large segment of the overall market finds the use of bank cards more efficient,” said Paul Labriola, president and chief executive officer of Robinson Laser. “We are now in the position to meet this growing demand by accepting credit and debit card payments, making the time from drawing to order just minutes for everyone.”

In conjunction with bank card acceptance, Robinson Laser is also seamlessly aligned with UPS to offer shipping alternatives also in real time.

“Integrating the capabilities of the UPS distribution network with RPS®RealTime order placement allows our customers to choose the shipping method most suitable to their delivery needs and expands our service significantly,” said Labriola. “We will continually provide options for our customers to showcase that Robinson Laser is the industry standard for quality, price and speed.”

About Robinson Laser

Robinson Laser LLC is the first producer of laser cut shapes to present and deliver its entire capability and capacity online and in real time for every transaction. RPS® Laser Cut Parts are delivered through proprietary tools RPS®PriceCheck, RPS®RealTime and RPS®QuickLink. For more information about Robinson Laser visit www.robinsonlaser.com

Click here to download the PDF

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Robinson Laser in Dec. 2010 issue of Modern Metals

Robinson Laser was recently mentioned in the December issue of Modern Metals magazine.

Earlier this summer, the company previously known as Robinson Steel relaunched with a new name and new value proposition. Robinson Laser LLC, East Chicago, Ind., has transformed into what Paul Labriola, CEO, says is essentially “a service center for laser parts.”

Click here to Read more

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